Gary Lineker was spotted on Brighton Pier yesterday as he filmed a new Walkers Crips advert.

The advert featiures a scene whereby a man in a fish costume is being hung from the side of famous Brighon Pier.

The advert is rumoured to have been part of the “Do us a flavour” competition in which Walkers consumers where encouraged to think of new flavour ideas and send them in.

Walkers are to reveal the final 6 flavours early 2009 and it is beleived that “Fish and Chips” is one of the finalists and this is what was thought to being filmed on the historic Brighton Pier.